Privacy Policy

Last updated: August 8, 2026

At Velocity Performance Co., we respect your privacy and are committed to protecting your personal data.

This Privacy Policy explains how Velocity Performance Co. collects, uses, stores, and discloses personal data when you visit our website, purchase our products, contact us, or otherwise interact with our services.

Velocity Performance Co. operates its online store using Shopify. Shopify provides the technology that allows us to operate our website, process orders, and provide related services.

1. Who We Are

For the purposes of applicable data protection law, Velocity Performance Co. is the controller of the personal data described in this Privacy Policy.

Velocity Performance Co.
Smisstraat 53
1500 Halle
Belgium

Email: Velocityperformanceco@gmail.com
Phone: +32 488 35 40 72

2. Personal Data We Collect

Depending on how you interact with our website, we may collect the following types of personal data.

Information You Provide

When you place an order, contact us, or otherwise provide information to us, this may include:

• Name

• Billing address

• Shipping address

• Email address

• Telephone number

• Order and transaction information

• Information contained in customer service communications

• Information you provide when submitting a review or other content

Payment Information

When you make a purchase, payment information is processed through the payment providers available at checkout.

We may receive information such as the payment method used, transaction amount, payment status, and related transaction details.

We generally do not have access to your complete payment card number or security code. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Approximate location derived from your IP address

• Pages visited

• Products viewed

• Referring pages

• Information about how you interact with our website

• Date and time of visits

• Cookies and similar technologies

3. How We Collect Personal Data

We may collect personal data:

• Directly from you when you place an order or contact us

• Automatically when you browse or interact with our website

• Through Shopify and other service providers that help us operate our store

• Through payment, shipping, analytics, advertising, or other services used in connection with our website

• From other third parties where permitted by applicable law

4. How We Use Your Personal Data

We use personal data only where we have a lawful basis to do so.

Depending on the circumstances, we may use your personal data to:

Process and Fulfil Orders

We may use your information to:

• Process and confirm purchases

• Process payments

• Prepare and ship orders

• Provide tracking information

• Process returns, refunds, and exchanges

• Communicate with you regarding your order

The legal basis for this processing is generally the performance of our contract with you.

Provide Customer Support

We may use your information to respond to questions, complaints, return requests, and other customer service enquiries.

The legal basis may be the performance of our contract with you or our legitimate interest in providing customer support and managing our business.

Operate and Improve Our Website

We may use technical and usage information to maintain, secure, troubleshoot, analyse, and improve our website and services.

Depending on the circumstances, this processing may be based on our legitimate interests or, where required by law, your consent.

Prevent Fraud and Protect Our Services

We may process information to detect and prevent fraud, abuse, security incidents, and other unlawful or harmful activity.

This may be necessary for our legitimate interests in protecting our business, customers, and website, or to comply with legal obligations.

Marketing

Where permitted by applicable law, we may use your contact information to send promotional communications about Velocity Performance products, offers, or updates.

Where consent is required, we will obtain your consent before sending marketing communications.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Legal and Regulatory Obligations

We may process and retain personal data where necessary to:

• Comply with applicable laws

• Maintain accounting and transaction records

• Respond to lawful requests from authorities

• Establish, exercise, or defend legal claims

• Enforce our terms and policies

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality and, depending on your choices, to understand how visitors use our website and to support marketing and advertising activities.

Some cookies may be necessary for the website to function properly.

Where required by applicable law, we will request your consent before placing non-essential cookies or similar technologies on your device.

You may be able to manage certain cookie preferences through the cookie controls provided on our website or through your browser settings.

Disabling certain cookies may affect the functionality of the website.

6. Third-Party Service Providers

We may use external and third-party service providers to help us operate our website and provide our services.

These providers may include services relating to:

• Payment processing

• Shipping and fulfilment

• Order tracking

• Website hosting and technical functionality

• Analytics

• Advertising and marketing

• Customer support

• Email communication

• Fraud prevention

• Cloud storage

• Other business and technology services

Depending on the service provided, these third parties may process personal data on our behalf or may process certain information as an independent data controller.

We only share personal data where reasonably necessary for the relevant service, to fulfil our contractual obligations, to comply with legal requirements, or where otherwise permitted by applicable law.

Third-party providers may have their own privacy policies governing how they process personal data.

7. Shopify

Our online store is hosted and operated using Shopify.

Shopify processes personal data in connection with providing the technology and services that allow us to operate our store. Information submitted through our website may therefore be processed by Shopify and its service providers.

Shopify may also process certain information for its own purposes in accordance with its privacy practices and applicable agreements.

You can learn more about Shopify's handling of personal data through Shopify's Privacy Policy.

8. International Data Transfers

Some of the external service providers we use may process or store personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we will rely on an appropriate legal transfer mechanism where required by applicable law, such as:

• An adequacy decision adopted by the European Commission; or

• Standard Contractual Clauses or another legally recognised safeguard.

You may contact us if you would like further information about the safeguards applicable to a particular transfer.

9. How Long We Keep Your Personal Data

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information depends on factors including:

• Whether you have an active customer relationship with us

• Whether the information is necessary to fulfil an order

• Whether we have a legal or accounting obligation to retain it

• Whether the information is necessary to resolve a dispute

• Whether we need the information to establish or defend a legal claim

• Whether you have consented to a particular use

When personal data is no longer required, we will delete it or anonymise it where reasonably possible.

10. Your Rights Under the GDPR

If you are located in the European Economic Area, you generally have the following rights under the GDPR, subject to applicable conditions and limitations.

Right of Access

You may request a copy of the personal data we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete personal data.

Right to Erasure

You may ask us to delete your personal data where there is no lawful reason for us to continue processing it.

Right to Restriction

You may request that we restrict the processing of your personal data in certain circumstances.

Right to Object

You may object to certain processing based on our legitimate interests.

You also have an unconditional right to object to the processing of your personal data for direct marketing purposes.

Right to Data Portability

Where applicable, you may request your personal data in a structured, commonly used, and machine-readable format and ask that it be transferred to another controller.

Right to Withdraw Consent

Where we rely on your consent to process personal data, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

11. Exercising Your Rights

To exercise any of your privacy rights, please contact us:

Email: Velocityperformanceco@gmail.com
Phone: +32 488 35 40 72

Please clearly state which right you wish to exercise and provide enough information for us to identify the relevant data and verify your identity where reasonably necessary.

We will generally respond to valid GDPR requests within one month. This period may be extended by up to two additional months where permitted by law, particularly where a request is complex.

If an extension is necessary, we will inform you within the initial one-month period.

12. Complaints

If you believe that we have processed your personal data unlawfully or have not adequately addressed your privacy request, you have the right to lodge a complaint with the relevant data protection supervisory authority.

For Belgium, you may contact:

Belgian Data Protection Authority (GBA/APD)
Rue de la Presse 35
1000 Brussels
Belgium

You can find further information and contact details through the Belgian Data Protection Authority.

13. Children's Privacy

Our website and services are not directed toward children.

We do not knowingly collect personal data from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal data, please contact us and we will take appropriate steps to address the situation.

14. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

15. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, or applicable legal requirements.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this page periodically to remain informed about how we handle personal data.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal data, please contact us:

Velocity Performance Co.
Smisstraat 53
1500 Halle
Belgium

Email: Velocityperformanceco@gmail.com
Phone: +32 488 35 40 72